Bozoma saint john apple keynote11/6/2022 ![]() ![]() As for whether she could be the next Apple CEO, Acharia-Bath doesn't doubt that Saint John could be anything she wants to be. Her passion, though, was what captured the crowd and the attendees at WWDC. She closed it out by playing Ghanaian music, in a nod to her family background. That includes extra effects like lyrics, which she wanted to get the crowd to sing along to. Apple Music launched in June 2015, but Saint John's time onstage was to highlight how the company has now rebuilt it from the ground up. Now that it's an Apple-owned company, Saint John splits her time between Cupertino and Los Angeles, flying back and forth multiple times a week. #elevatormirrorselfie #Roots #theMOTHERlandĪ photo posted by Bozoma Saint John on at 10:09am PDT on at 10:09am PDT "She's willing to take risks and share her opinions no matter how controversial they may be at the time."īecause we're matchy matchy on Easter. She champions global talent and has a unique perspective," Acharia-Bath said. "And if there is one person who knows talent, it's him. Jimmy Iovine picked her personally from Pepsi, Acharia-Bath said. Her passion for music led her to move across the country from New York to Los Angeles to oversee marketing for Beats Music. ![]() "She inspires me every day with her fearless nature." " She was a force of nature and in all seriousness I was blown away with her in our very first meeting," Acharia-Bath said. Bozoma saint john apple keynote tv#It was in that role at Pepsi that Saint John met Acharia-Bath, who also manages "Quantico" TV star Priyanka Chopra. She ran its music and entertainment marketing group, a division that she practically invented herself, after she suggested that Pepsi start sponsoring music festivals and award shows. Pepsi, though, was where Saint John made a name for herself in music circles. She joined only three months before Beats was sold to Apple, but has taken the reins as the head of global consumer marketing for Apple Music and iTunes. Saint John ended up at Apple thanks to its acquisition of Beats Music - a move that she hadn't originally seen coming. "Boz is a fierce woman in consumer tech and is making waves at Apple," said Anjula Acharia-Bath, a partner at Trinity Ventures and friend of Saint John's, in an interview with Business Insider. To her friends, though, it's not a surprise that the Apple exec would captivate the crowds. BuzzFeed crowned her "the coolest person to ever go onstage at an Apple event." Twitter instantly lit up, some people even tweeting that she should be the next CEO. At the 2013 Super Bowl, Saint John created a commercial lead-in to Beyonce's half-time show-crowdsourcing 500 photos of fans jumping and air-kissing into an animated intro befitting the much-ballyhooed performance that followed.But Saint John quickly turned heads during her appearance at the event, and not just because she got Apple's audience to rap along to The Sugarhill Gang's "Rapper's Delight." Even if the audience filled with tech developers wouldn't sing aloud as loudly as "Boz" wanted, her enthusiasm was infectious. ![]() At Katy Perry's 2012 Hollywood gig, Pepsi became the first brand to live-stream a concert on its Twitter page, giving fans incentives to chime in. During her tenure, she activated celebrity endorsements with Beyonce, Kanye West, Nicki Minaj, Eminem, Katy Perry, and her idol, Michael Jackson, as well as managed brand integrations with media juggernauts like the Super Bowl, the Grammy Awards, the MTV VMAs, and the CMA Awards. ![]() At Apple, she called on more than a decade of experience combining music with powerful international brands.īefore Apple and Beats Music, Saint John was Cultural Branding Marketer for Pepsico. As the gatekeeper to PepsiCo's artist collaborations, Saint John rethought relationships between artists and PepsiCo, one of the music industry's largest sponsors. In that position, she led all of Beats Music marketing initiatives, from brand and performance marketing to collaborations with AT&T and Target, and Beats Electronics. Previously, Saint John was the head of global consumer marketing for Apple Music and iTunes, and she was head of marketing for Beats Music, which Apple acquired for $3 billion in 2014. Bozoma Saint John became the chief brand officer for Uber in June 2017. ![]()
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